New LinkedIn, who dis? 3 Tips to Improve Your Profile in the New Year

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Linked In Update

Want to expand your professional network? A very powerful and free tool is right at your fingertips, and you may already have an account. This tool is LinkedIn.

Opportunities start with your profile. A simple refresh could give you an edge and make you stand out among peers. These tips will guide you to improve your profile, showing viewers your professional value.

Selecting a Profile Photo

LinkedIn’s research shows that just having a profile picture makes your profile 14 times more likely to be viewed by others. Upload a profile photo to your LinkedIn that reflects you professionally, and follows these guidelines:

  • Use a photo that is up to date and reflects what you truly look like in person.
  • Make sure you are wearing something that you would wear to work.
  • Choose a background that is not distracting.
  • Use a photo where your face takes up at least 60 percent of the frame. This means cropping the photo from above your head to your shoulders.
  • Make sure your expression is pleasant and natural, appearing warm and friendly.

A good quality, professional photo helps humanize you and makes you seem more approachable.

Location

Including your general location on your LinkedIn page helps make you stand out. Did you know that according to LinkedIn, more than 30 percent of recruiters search for candidates by location? Making this simple change could optimize your likelihood of being recruited in your city. Learn how to add your location here.

Summary

Your summary should be thought of as your “elevator pitch.” You should use this section to highlight your strengths, show your personality, and explain what you do, or what you can do. Do not be afraid to be yourself and be creative. After all, you want your summary to be an accurate portrayal of the real you.

Forbes recommends following three simple steps to crafting a good summary.

1.Set the scene.

Before drafting ask yourself who is your audience?

  • Write your summary as though you are speaking to the individual you are trying to attract. In most cases it is a potential employer.

How do you want them to feel?

  • Use exciting and descriptive words to hook the reader. Make them excited to want to learn more about you and connect with you.

What do you want them to learn or do?

  • Define your call to action. For example tell the reader to check out the rest of your profile, or maybe reach out via email. Giving them a call to action leads to further engagement.  

2. Collect your content.

What do you do?

  • Tell the reader about things you do in your current role that highlight your strengths.

What are your values or passions?

  • Sharing values or passions lets the reader know where your priorities lie and what kind of roles would truly be a good fit for you.

What makes you different?

  • Share something that will makes you memorable or sets you apart from others.

3. Showcase your story.

Write in first person.

  • You wouldn’t introduce yourself in third person, so don’t do that on LinkedIn.

Draft your story.

  • Your first draft may not be perfect, but that is OK. Have a mentor, peer, or friend provide feedback.

Before making updates to your profile check out the Insurance Career Survey. The survey will bring to light your top skills and suggest a career that matches your unique skill set. From there you can tailor your LinkedIn photo, location, and summary to attract desired insurance industry employers. Some small edits to your LinkedIn profile can elevate you professionally and can assist in connecting you with quality employers.

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