Marketing Manager

What do they do?

Plan, direct or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identifying potential customers. Develop marketing strategies with the goal of maximizing the firm's profits or share of the market.

Click here to view the full Marketing Manager Career Pathway.

Some typical job duties include:

  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. 
  • Coordinate or participate in promotional activities to market products or services.
  • Analyze business developments and monitor market trends.
  • Develop marketing strategies, balancing firm objectives and customer satisfaction. 
  • Initiate market research studies or analyze their findings.
  • Use slaes forecasting or strategic planning to ensure the sale and profitability of products, lines or services.
  • Monitor trends that indicate the need for new products and services. 

Most Important Occupational Skills:

Basic Skills

  • Active Listening
  • Critical Thinking
  • Reading Comprehension

Technical Skills

  • Operations Analysis
  • Programming

Social Skills

  • Social Perceptiveness
  • Persuasion
  • Coordination 

 Systems Skills

  •  Judgment and Decision Making
  •  Systems Evaluation
  •  Systems Analysis

Problem Solving Skills

  • Complex Problem Solving 

Resource Management Skills

  • Time Management
  • Management of Personnel Resources
  • Management of Financial Resources

Just the Facts

  • Salary range: $30,000-$100,000+
  • Education and Professional Requirements: Bachelor's degree or multiple years equivalent related work experience for entry, with mulitple years of related work experience or professional certifications for advancement.
  • Possible career path: Analyst/Account Executive > Marketing Consultant/Coordinator > Marketing Manager/Assistance Director > Marketing Manager > Vice President of Marketing

Click here to view the full Marketing Manager Career Pathway.