What do they do?

Plan, direct or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identifying potential customers. Develop marketing strategies with the goal of maximizing the firm’s profits or share of the market.

View the Full Marketing Manager Career Pathway

  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
  • Coordinate or participate in promotional activities to market products or services.
  • Analyze business developments and monitor market trends.
  • Develop marketing strategies, balancing firm objectives and customer satisfaction.
  • Initiate market research studies or analyze their findings.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines or services.
  • Monitor trends that indicate the need for new products and services.

Basic Skills
Active Listening
Reading Comprehension
Critical Thinking

Technical Skills
Operations Analysis
Programming

Social Skills
Coordination
Persuasion
Social Perceptiveness

Systems Skills
Judgment and Decision Making
Systems Analysis
Systems Evaluation

Problem Solving Skills
Complex Problem Solving

Resource Management Skills
Time Management
Management of Personnel Resources
Management of Financial Resources

  • Salary range: $30,000-$100,000+
  • Education and Professional Requirements: Bachelor’s degree or multiple years equivalent related work experience for entry, with mulitple years of related work experience or professional certifications for advancement.
  • Possible career path: Analyst/Account Executive > Marketing Consultant/Coordinator > Marketing Manager/Assistance Director > Marketing Manager > Vice President of Marketing

Hear from other marketing and communications professionals as they describe their roles in the insurance industry.

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